Introduction
Welcome to Build A Legacy! We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from our website, in compliance with applicable privacy laws including GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Information We Collect
We collect the following types of information:
1. Personal Information
This includes details you provide directly, such as:
- Name
- Email address
- Shipping and billing addresses
- Phone number
-
Payment information
2. Non-Personal Information
This includes data collected automatically, such as:
- IP address
- Browser type
- Device information
- Browsing behavior on our website
-
Cookies and similar technologies
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders.
- Communicate with you about your orders, updates, and promotions.
- Improve our website’s functionality and customer experience.
- Prevent fraud and ensure the security of your transactions.
- Comply with legal obligations and enforce our terms and conditions.
Legal Basis for Processing (For EU Users)
If you are located in the European Economic Area (EEA), we process your personal information under the following legal bases:
- Your consent.
- The performance of a contract between you and Build A Legacy.
- Compliance with legal obligations.
- Legitimate interests to improve our services and website functionality.
Sharing Your Information
We may share your personal information with trusted third parties, including:
- Payment processors to complete your purchase securely.
- Shipping companies to deliver your orders.
- Analytics providers to understand website performance and user behavior.
We do not sell, rent, or share your personal information with unauthorized third parties. If required by law, we may share your information with legal or regulatory authorities.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enhance your shopping experience.
- Track website performance and usage.
- Provide personalized recommendations.
You can manage or disable cookies through your browser settings. For more details, please refer to our Cookie Policy.
Data Retention
We retain your personal information only as long as necessary to:
- Fulfill the purposes outlined in this policy.
- Comply with legal obligations.
- Resolve disputes and enforce agreements.
After this period, your data will be securely deleted or anonymized.
Your Rights
Depending on your location, you may have the following rights:
For All Users:
- Access, update, or delete your personal information.
- Opt out of receiving marketing emails by using the “Unsubscribe” link in our emails.
Additional Rights for EU/EEA Residents:
- Request data portability (transfer your data to another service provider).
- Restrict or object to the processing of your data.
- Withdraw your consent at any time for data processing.
Additional Rights for California Residents (CCPA):
- Know what personal information we collect, use, and disclose.
- Request deletion of your personal data.
- Opt out of the sale of your personal information (we do not sell your data).
To exercise your rights, please contact us at info@buildalegacyclothing.com. We will respond to your request within the time frame required by law.
Data Security
We implement industry-standard measures to protect your information, including:
- Secure payment gateways.
- Encryption for sensitive data.
- Regular monitoring for security vulnerabilities.
While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
International Users
If you are accessing our website from outside the United States, please note that your data may be transferred and processed in the United States, where data protection laws may differ. We take steps to ensure your information is protected, including the use of standard contractual clauses or other lawful mechanisms for international data transfers.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Changes will be posted on this page with the updated date. We encourage you to review the policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Build A Legacy
Email: info@buildalegacyclothing.com